In 1980, two friends, Paul Mitchell and John Paul DeJoria, were inspired to create a company that would support the success of hairdressers and provide luxury hair care at an affordable price. Paul Mitchell® became the first professional beauty company to announce that it doesn’t conduct or endorse animal testing and never will.

With just $700, Paul Mitchell and John Paul DeJoria launched a revolutionary hair care system with four products; Shampoo One®, Shampoo Two®, The ConditionerTM and Hair Sculpting LotionTM. Today their dream is a reality. Paul Mitchell® currently produces over 100 products, from award-winning styling and care products to cutting-edge heat styling tools, available in over 80 countries worldwide.

Paul Mitchell® is the only cruelty-free professional hair care brand to be endorsed by Cruelty Free International under the Leaping Bunny standard, the most rigorous international no-animal- testing certification. Cruelty Free International is the global campaign to end animal testing for consumer products including cosmetics and toiletries. Established by the BUAV, one of the world’s longest standing and most respected animal protection organisations, Cruelty Free International is head-quartered in London from where an international network of organisations are mobilised in a coordinated campaign. Over 80% of the world still allows animals to be used in cruel and unnecessary cosmetics tests. People do not want animals to suffer and die for cosmetics and toiletries, and there are many safer and humane ways of testing products and ingredients. Cruelty Free International’s global campaign is calling on governments and regulators around the world to introduce a ban on animal testing for cosmetics products and ingredients. Together with Cruelty Free International, we make a difference.

Last year, Paul Mitchell® pulled out of selling to China after being informed that it would have to pay for animal tests in order to continue selling its products in China. Rather than be part of a market where animal tests are required, John Paul DeJoria made the decision to stop selling its products in China in order to remain committed to the company’s cruelty-free policy.

“Since Paul Mitchell was founded in 1980, we have been cruelty-free. We do not conduct or condone animal testing on our products, and we will not attempt to market our products in China until alternatives to animal testing methods have been accepted by the government. Paul Mitchell always has been and always will be cruelty-free!” said DeJoria.
CO-FOUNDER AND CEO JOHN PAUL DEJORIA

Discuss this story

We'd love you to add a comment! Please login or take half a minute to register as a free member
Back to the top