New research results from high street hair colour company, Natur Vital Coloursafe, claims that a third of British women want to mirror the signature brunette locks of home grown star Cheryl Cole, whilst Sienna Miller is the leading blonde and Florence Welch the favoured red hair colour; but the survey also shows that a quarter of women will be risking reactions as they do it.
One in six women admit putting vanity before their health when dying their hair at home, with research revealing that one in five say they read the safety instructions on the back of the box but only a shocking one in ten follow them. PPD (para-phenylendiamine) is contained in almost all home permanent hair dyes and can cause a severe allergic reaction in some cases, and shockingly women don’t even know or understand what it is. Worryingly, just over half of the women asked have never patch tested or heard of a patch test.
Natur Vital Coloursafe is a new generation of at-hair permanent colour that has no PPD, Ammonia, Resorcinol and Parabens. With ten shades from blonde to black, users will achieve 100% grey hair coverage with long lasting shine and condition.
How to patch test:
Donna Mitchell, Natur Vital Coloursafe Ambassador and colour expert, explains “We’re hoping with findings like these, we can start to educate and encourage more women to patch test. We would strongly suggest to anyone considering an at-home hair colour to do a patch-test every time you colour your hair. It shouldn’t matter that you’ve used the colour before or have been colouring your hair for a long time, your body change (pregnancy, tattoos), product ingredients change, so it’s far safer to just take the few minutes you need to test. You should look at doing the patch test 48 hours in advance and place a small amount of the dye on your arm. Don’t place it behind your ear as if you do react, there could be a chance of swelling and you don’t want to risk that around the ear/throat area. If you have no reaction, then go ahead and colour but do remember to repeat it the next time.”
Natur Vital is £9.99 and available from leading chemists or at naturvital.co.uk