To celebrate 35 years KMS California have had a makeover! Their philosophy is real lives, real people, your style and so, encompassing these values, KMS have redesigned their packaging to stand out from the crowd. Not only has their range got a new look but they’ve also launched 12 fab new products! Each of the products has been designed to give you perfect results from start to finish.
To find out more about KMS and their products visit kmscalifornia.com
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Greg Murrell, Ambassador for KMS, gave a live demo of two hairstyles we could create at home, in the KMS Cutting Room at Fashion Week, using the newly redesigned KMS California range in on-trend colour blocking bottles...
The new line has natural ingredients combined with advanced technology, called "Technology Nature".
Campaign material has moved away from a focus on the beach towards raw and edgy fashion looks. Bottles are bold, bright and interactive in their look including hot oranges and purples. The whole design has been trend researched.